How to Redesign an Antique – A Up and Coming Marketing Tip

This is an update of a post I shared years ago when I lived in Ireland with my Irish life partner John, and we started a website and antique business. I am now writing a post about one of John’s creations and a new marketing idea I gleaned from another home and garden blogger. Basically, this post is intended as a prep for that future post, but mostly, I wanted to reminisce and share some of my past with John. I hope you can understand.

cottage in Ireland
Home in Ireland- the Cottage

We have had readers ask us how we do a redesign and what does that means.  When John and I first started, John made furniture from scratch, and we placed his pieces in a brick-and-mortar store in which we used a space.  But our love was in antiques. We continued to haunt antique shops in Ireland and here in Ohio.

In Ohio, one day, we went to an estate sale. There, John found Vintage Treadle Sewing Machines, and he fell in love with the look and mechanics in the base.  The tops on the old machines were in poor shape: wood brittle, veneers chipped, pieces missing. Some had old broken, rusted machines inside; others did not.

Antique Singer Machine and Cabinet

He knew he could not restore them, but he began to think he could make something out of the pieces.

He started making various tables, with and without cabinets, drawers, wine racks, and placing them into the cast iron bases.  He made new frames for the old drawers and created box sets, saving as much of the old frames as possible. John has an eye for looking at something broken or out of fashion and “redesigning” the essence of the piece essence.  He makes it better or into something new. Thus we became Redesigned Antiques. Now that concept remains a part of our new business framework.

Redesign

For us, in a redesign, John takes an antique something and remakes it as something unintended, repurposed. A good example is seen in the vintage sewing machine tables. John takes the cast iron bases of the machine and makes a wooden top, or he takes the sewing machine drawers and makes them into curio boxes.

We have this wine table kitchen island for sale in our shop. We also have a beautiful blue gray glazed table with top cabinet on a black sewing machine base for sale.  You should check out this old White sewing machine base redesigned into a neat coffee table with floral decals coming soon. We also have two drawer curio box that makes a great coffee pod or tea bag holder.

Restore

The other redesign occurs when we find an item- usually, an authenticate antique which has been damaged and no longer fit for purpose.  This is a Restore. John then takes the broken bit and recreates missing pieces almost restoring it. John had done a few true full restorations, and that’s a different kettle of fish and very intense.

The Gentleman’s Table

The gentlemen’s table below is a restoration.  The finish was marred in one place, and John mixed stain to fix the scratch did a light French polish on the entire finish and restored the piece.  A gentleman’s traveling table has a pullout on the top, a solid sheet of wood. The pull-out is used as a writing table. Below the top pull-out is a series of drawers for clothing, paper, whatever.  These chests were placed on trains and carriages- part of the luggage as a gentleman traveled. We found this item in an estate sale.

The next restoration was a find at our local antique source.  On the corners of Massillon Rd and Rte 619 in the City of Green, a man sells antiques and collectibles.  He has a house and a barn full of great stuff. We have been going there for years. Mr. Carr has become a friend, and John will sometimes repair a piece or two for him.  When John was looking for broken furniture to repair or salvage, he made a real find.

There was an Empire mahogany games table in two pieces.  The lyre base had broken from the top. John was able to repair and restore the finish on that piece.  It now sits in our living room, so we can enjoy this great piece.

Biggest Challenges Restoring Antiques

The biggest jobs that challenged John’s carpentry skills were actually found in Ireland.  One was a Victorian dressing table.

We have a great picker in Ireland we use, Pat Neville.  John found an old Victorian Empire Dressing table. These are huge pieces of furniture, and most are made of solid old mahogany.  John loves the intricate carvings on these. He was able to repair the broken mirror assembly and replace the glass. We sold this too quickly and too cheaply to a woman who wanted to give it to her daughter for her 16th birthday.  The woman lived in a large old farmhouse, and the bedrooms in that old Georgian house are large enough for this big piece. Apparently, her daughter just loved it.

The Mahogany Tabletop

But the next piece was even more of a challenge.  The little library table had been out in the weather for a few rainstorms, and the top was destroyed.

John collects wood and has for years. So he had enough mahogany to make a new tabletop for the piece.  The bottom was restorable except for a missing finial doodad. John made one to match the missing babble, and you cannot tell the difference.  He sold this within a week.


I must say that John really enjoyed working on those old pieces!

So today, we know that ohn passed away suddenly in late 2019. In an upcoming post, I share some info on the many changes the blog underwent till now. I originally composed this post for our first blog- Redesigned Antiques.

As I try and find a new footing, I wanted to share how John’s passion for wood became mine. Over the years with John, he expanded his repertoire. he designed a line of high-end keepsake and jewelry boxes and helps me paint furniture and frame art pieces.  I have gotten into painted furniture, pebble, and mixed media art. I redesigned the blog and gave it a new name: Wood’N Whimsey, which, at that time, reflected our joined expanded product lines and interests.

In 2021, to fully update the website information: There is no longer a brick-and-mortar store; I no longer live in Ireland. I refocused my energies on self-development and my new life as a home and garden person who still wants to share and connect with like-minded people.

I will be posting about that famous blogger’s inadvertent marketing tip later in the week. Stay tuned

Talk soon

Dara

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